Under the new data protection law starting in May 2018 we have a number of lawful reasons that we can use (or ‘process’) your personal information. One of the lawful reasons is called ‘legitimate interests’.
Broadly speaking Legitimate Interests means that we can process your personal information if:
So, what does this mean? When you provide your personal details to us we use your information for our legitimate business interests to carry out our work protecting, restoring and creating woodland across the UK. Before doing this, though, we will also carefully consider and balance any potential impact on you and your rights.
Some typical examples of when we might use the approach are for preventing fraud, direct marketing, maintaining the security of our system, data analytics, enhancing, modifying or improving our services, identifying usage trends and determining the effectiveness of our campaigns and fundraising.
Our mission is the encouragement of the breeding of Herdwick sheep, and the maintenance of purity, the constitution and character of the breed for survival in the harsh conditions of the high fells.
Our vision is to support the cultural and socio economic systems that have developed over hundreds of years which have helped to define the unique characteristics of the environment of the Lake District.
Our members sustain and uphold the cultural traditions of the Lake District that have made it the most loved of English landscapes. Because of the importance of our cultural tradition to this landscape we believe that it needs to be better understood, respected, and supported. Without hill farmers, the cultural landscape is a body without a beating heart.
The Herdwick Sheep Breeders Association will use various ways to achieve our mission and to support our objectives: we believe that people who share our values would love to know how to support us. We will process the personal information you have supplied to us to conduct and manage our business to enable us to give you the most appropriate marketing, information, service and products and provide the best and most secure experience. These are what we consider to be our ‘Legitimate Interests’.
The following are some examples of when and why we would use this approach in our work helping woods and trees:
We will also hold information about you so that we can respect your preferences for being contacted by us.
When we process your personal information for our legitimate interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Remember, you can change the way you hear from us or withdraw your permission for us to process your personal details at any time by using our contact form on the ‘Contact Us‘ page.
This document was last updated: May 2018